▶ 1. Introduction
Welcome to Floralinker. This Privacy Policy explains how we collect, use, share, store and protect your personal data when you design a custom bouquet and order it for delivery via our local florist partners (“Service”). By using our website you agree to the practices described here.
▶ 2. Who we are
Floralinker is a UK-based business connecting customers with local florists who prepare and deliver your order.
Contact details
Email: info@floralinker.com
▶ 3. What personal data we collect
3.1 Data you provide (orders)
- Name and title
- Billing & delivery address
- Email and phone
- Recipient details (if sending to someone else)
- Payment details (via processor)
- Gift message, occasion, instructions
- Bouquet design details
3.2 Data we collect automatically
- Usage analytics (pages, clicks, time on site)
- Device/browser info and IP
- Approximate geolocation
- Cookies/identifiers (see Cookies Policy)
3.3 When you contact us
Your name, contact details and the contents of your enquiry/feedback.
▶ 4. How we use your personal data
4.1 Fulfilment
- Process payments and prevent fraud
- Share necessary details with the florist
- Send confirmations and updates
4.2 Support
- Respond to enquiries/complaints
- Manage your account (if applicable)
4.3 Marketing & personalisation (where permitted)
- News and offers (with consent where required)
- Personalise on-site experience and ads
4.4 Internal operations
- Analytics and service improvement
- Compliance and legal claims
▶ 5. Lawful basis
- Contract — to fulfil your order
- Legitimate interests — analytics, improvement, fraud prevention, some marketing
- Consent — e.g., certain marketing or cookies
- Legal obligation — tax/records/compliance
▶ 6. Sharing with third parties
- Local florist/supplier fulfilling your order
- Payment processors/financial institutions
- Hosting/IT and site providers
- Marketing/advert platforms (where permitted)
- Analytics providers
- Authorities when required by law
We require providers to process only as needed and protect your data appropriately.
▶ 7. International transfers
Where data is transferred outside the UK/EEA, we use appropriate safeguards such as the UK IDTA or EU/UK Standard Contractual Clauses, plus additional measures where necessary.
▶ 8. Data retention
We keep data only as long as necessary for the purposes collected and legal obligations (e.g., order records for [insert number] years for accounting/tax), or until you exercise deletion rights where applicable.
▶ 9. Your rights
- Access, rectification, erasure
- Restriction and objection (incl. marketing)
- Data portability (where applicable)
To exercise rights, contact [insert contact email]. You may also complain to the UK ICO.
▶ 10. How we protect your data
We use appropriate technical/organisational measures (encryption, secure hosting, access controls, reviews). No method is entirely secure—keep your password safe and notify us of any suspected breach.
▶ 11. Cookies & similar technologies
We use cookies for functionality, preferences, analytics and personalised advertising. See our Cookies Policy. You can manage cookies in your browser (some features may be affected).
▶ 12. Children
Our services target users 18+. We do not knowingly collect data from children; if discovered, we will delete it.
▶ 13. Changes to this policy
We may update this policy. Material changes will be highlighted (e.g., site notice). Please review periodically. The Effective Date reflects when this version took effect.
▶ Appendix — Quick summary
- We collect data to fulfil orders, support you and improve the service.
- Legal bases: contract, legitimate interests, consent, legal obligation.
- We share with florists and service providers as needed.
- International transfers use recognised safeguards; you have strong UK GDPR rights.
This summary doesn’t replace the full policy.